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Information for Sponsors
Why Sponsor a Breakfast Briefing? How many proposals for new exhibitions or conferences do you get in a month? How many do you sign up for? How often do they fulfil your marketing objectives? We know that many events in this sector fail to deliver return on investment, we've worked for some of the companies that produce them! We also know that face to face communication with potential and existing clients is an important part of the marketing mix. We've worked with IT solution providers who have secured great deals out of attending events.
So why is it that so many well thought through events are currently failing to deliver audience, failing to deliver sales leads? Well, things are tough out there. The Silicon Valley driven tech boom bubble has burst and corporate organisations are more cautious about their IT spend. This is not necessarily a bad thing. It just means a more careful assessment of the business benefits and ROI of IT investment. You must help them prioritise IT spend by offering tailored and relevant information about your solution and your company. So, let's get back to the events. Imagine a different kind of event. An event based on a carefully researched theme that addresses key issues affecting end user organisations but at the same time can be tailored to your solutions and marketing messages. Imagine a Subject Matters Breakfast Briefing. Highly targeted interactive briefing sessions that encourage networking and really can get a specific message across to senior level audience. Why do Breakfast Briefings work for delegates? - Time efficient - early morning 2 hour session allows means delegates don't need a full day out of the office
- Small group allows for discussion - learning from peers and indepentend experts
- Content-rich programme - genuine learning opportunity
- Highly specific topic area - easy to assess relevancy to information needs
Why do Breakfast Briefings work for sponsors? - Sole sponsor opportunity - no need to stand next to your key competitor
- Resource efficient - no stand build, minimum staffing required, back in the office by lunchtime!
- Full involvement in programme development - make sure the theme reflects your marketing messages
- Full project management - programme development, speaker acquisition, marketing and logistics
- Production of briefing paper post-event - a summary of the sessions and discussion produced by us for your marketing purposes
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